Category: Management


3 New Year’s Resolutions Your Agency Should Keep

Posted by: Cornelia Winn

With the New Year in full swing, now is the perfect time to kick those resolutions in high gear if you haven’t already. But while many of us resolve to eat better, get more sleep and watch less TV — be sure to set realistic, measurable resolutions for your agency too. If you haven’t made your resolutions yet, here are three to keep in mind.

Devise a thought-out marketing plan

A solid marketing plan clearly defines the set of objectives, strategies and tactics you will use to reach your goals. And while devising a marketing plan is no simple task, it is necessary if you want to see measurable results.

To start, ask yourself these three simple questions:

  • Where is my agency right now?
  • Where do I want to be by the end of 2017?
  • How will I get there?

Once you answer these, you’re done. But don’t forget to hold yourself accountable throughout the year. Revisit your marketing plan regularly to make sure you’re on track and adjust goals as needed based on your results.

Up your social media presence

You already know how big of a marketing juggernaut social media can be. Yet despite countless statistics showing how much social media plays into our lives (the average person checks their phone 150 times a day!), many insurance agents still aren’t using social media to leverage sales, increase referrals and build client relationships. If you have been putting off ramping up your social media presence, now is the time to do so. These blogs will help you get started:

How Agents Can Use Social Media to Learn About Clients

4 Ways Insurance Agents Should Be Using Social Media to Make Sales

5 Ways to Boost Agency Awareness Through Social Media

Blog more often

Does your agency’s website have a blog? How often is it updated? HubSpot found that companies that published 16 or more blog posts per month got almost 3.5 times more traffic than companies that published between zero and four monthly posts. So, if you’ve taken the time to create a blogging platform but aren’t using it as often as you’d like, set a goal this year to blog at least once a week. Slowly work your way up to a number of posts that makes sense for your business. You can always reach out to guest authors if you’re swamped with work too.